Z Generation Leads New Trend: Intermittent Abstinence Becomes Emerging Alcohol Consumption Pattern

In the current alcohol consumption culture, a new trend called "intermittent abstinence" is quietly emerging, especially favored by the Z generation. This drinking pattern emphasizes temporary abstinence from alcohol, viewing alcohol consumption as an occasional pleasure rather than a necessity in daily or weekly diets.

The enthusiasm of the Z generation for intermittent abstinence is fully reflected on social media platforms such as TikTok. They actively participate in events like "Sober October," share their experiences of abstaining from alcohol, and encourage more people to pay attention to their drinking habits. A survey conducted by NC Solutions in January 2024 revealed that 61% of Z generation respondents expressed their desire to drink less in 2024, a proportion significantly higher than the 41% of all American adults.

Experts point out that intermittent abstinence not only aligns with the health awareness of the Z generation but also helps reduce the risks of alcohol-related health and social issues. Dr. William Cole, scientific director of the Alcohol Research Group, stated that reducing the frequency of drinking, especially binge drinking, would help mitigate the acute and chronic health problems caused by alcohol.

The interest of the Z generation in intermittent abstinence stems from various factors. They aim to save money, improve physical health, change lifestyles, enhance mental health, and lose weight by reducing alcohol consumption. On TikTok, many creators share their experiences of abstaining from alcohol, describing how it makes them feel more energetic, sleep better, and have more stable emotions. These authentic shares have sparked curiosity and attempts among more young people towards intermittent abstinence.

Furthermore, with the rise of alcohol alternatives, an increasing number of Z generation individuals are choosing non-alcoholic or low-alcoholic beverages as substitutes for alcoholic drinks. These beverages not only satisfy their taste and flavor preferences but also avoid the negative impacts of alcohol. According to data from the British data company IWSR, the non-alcoholic beverage industry in the United States grew by 29% between 2022 and 2023, with the majority of consumers being millennials and the Z generation.

However, despite the popularity of intermittent abstinence among the Z generation, not everyone believes that drinking alcohol is an essential part of American culture. The survey by NC Solutions found that about two-thirds of Americans still consider themselves "social drinkers," and many still feel judged for not drinking. Nevertheless, as terms like intermittent abstinence become popular on social media, more consumers are starting to notice and explore this idea.

Experts are unanimous in their opinion on whether one should try to reduce alcohol consumption. Reducing alcohol intake is always beneficial to health because the liver can only process a small amount of alcohol, and excessive drinking can have negative impacts on the liver and other organs. Both in the short and long term, reducing alcohol consumption helps lower the risks of falls, injuries, accidents, and violence, while also protecting the health of organs such as the heart, liver, pancreas, and immune system.

In summary, intermittent abstinence, as a new drinking trend, is gaining increasing attention and popularity among the Z generation. This trend not only aligns with their health awareness but also helps reduce the negative impacts of alcohol. If you also want to try reducing your alcohol consumption, why not start with intermittent abstinence and explore a drinking pattern that suits you?